Search Engine Optimization (SEO) is the digital marketing process of improving a website’s technical configuration, content relevancy, and link popularity. As a result, pages are easier to find, become more accessible and user-friendly, more prevalent in response to user search queries, and thus rank higher in search engines.

In terms of search engine optimization, on-page optimization refers to specific elements such as meta tags, alt tags, and others that may impact your web page’s rating. These can either be managed by you or by the web page’s code. Examples of on-page optimization include HTML code, keyword location, meta tags, keyword density, and much more. On-page SEO refers to specific website settings to guarantee that it is optimized for search engines.

Search engines provide ranking results based on searched terms and their relevance to the content featured on a given website. The more relevant the content, the higher the search engine will rank the website. Webmasters and those in charge of SEO tactics strive to improve and maximize the relevancy of content to efficiently convey the information that online visitors are looking for.

A backlink is a link that leads to a page on your website. Backlinks are also known as inbound links since they indicate traffic from another website directed to your own. Backlinks are crucial from search engine optimization and search engine ranking point of view. A backlink usually consists of two parts – the URL and the anchor text. Anchor text is visible characters and words that hyperlinks display when linking to another document or location on the web. Google and other search engines examine anchor texts – they should be relevant to your topic while seeming genuine. If the anchor text is directly relevant to your website’s subject, you will see a boost in rankings. Backlinks can either be text links or image links. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. The key factor in internet search engine ranking is link popularity, a simple assessment of link counts.